BIODIVERSITY

We are in the most decisive decade for the planet.

As our planet warms, government and business leaders are taking strides to cut their emissions and reduce their carbon footprint, pledging to hit “Net Zero” by 2050. But with the focus directed solely on climate, we are missing a second, crucial foundation. Without it, our world – and humanity – cannot survive.

To guarantee a resilient future and sustain humanity, we require an abundance to the important pillars guaranteeing basic rights for all: shelter, food, water, energy, and clothing. It is vital we accomplish this now.

Biodiversity is the most important pillar of planetary health, yet few people have heard of it, and even fewer truly understand. It is the metric upon which all other natural systems and services hang, including climate change. We can no longer afford to think of saving nature as simply a moral obligation. Instead, we must recognise that this metric is the secret to a thriving, healthy, stable Earth - so the more biodiversity there is, the better life could be for the planet and the future of humanity.

By building biodiversity into our systems, we can do something remarkable: we can restore the power of nature, improve our lives and stabilise our planet.

To do this, we need to:
1) raise awareness of the importance of biodiversity;
2) create a groundswell of momentum to protect and restore it and
3) produce the consumption products needs of humanity from it in a regenerative biodiverse sustainable way.

At Influence Foundation “If” together with our collaborating finance, management, technical, education and broadcast partners as well as all the remarkable people and teams assembling in common purpose and common rhythm to carry forward these strategies under a banner “BioDiversity Arc”, we are driven by a simple engine “What If we can” …. and if we don’t we will have surely failed and we will all look back and say “There was nothing more expensive than ignorance”.